![]() In October 2017, Supreme opened their 11th store and second in New York City in the Williamsburg neighborhood of Brooklyn. Instead of offering the entire line at once, the brand releases a few pieces online and in-store from the current season’s collection every Thursday. Supreme releases two collections each year. ![]() James Jebbia was quoted in saying that anything that Supreme releases will never be classified as "limited," but notes that they make short runs of their products because they "don't want to get stuck with stuff nobody wants." Supreme stocks its own clothing label, as well as other skateboard brands such as Vans, Nike SB, Spitfire Wheels, and Thrasher, among others. The additional locations emulate the original Lafayette Street store's design stores feature rotating art displays, and use videos and music to attract attention. Other locations include Paris, which opened in 2016, London, which opened in September 2011, Tokyo ( Harajuku, Daikanyama and Shibuya), Nagoya, Osaka, and Fukuoka. In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl. He focused primarily on more obscure, harder-to-find items and credited the open-mindedness of skaters with the brand's ability to take risks. Jebbia explained that he opened Supreme in lower Manhattan because at the time there was nowhere else to buy skate products in the area. This store had its core group of skaters who served as its team in 1994, which included late actors Justin Pierce and Harold Hunter, and the first employees were extras from the Larry Clark film Kids. It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable. The first Supreme store opened in an old office space on Lafayette Street in Lower Manhattan in April 1994. The brand was founded by James Jebbia in 1994.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |